Senior Product Marketer
About the role
The Senior Product Marketer will be a core member of our B2B go-to-market team and will focus on enhancing our existing sales-driven top-of-funnel and building David Energy’s brand awareness within our ICP. As one of our early marketing hires, you are very comfortable getting in the weeds developing strategy + executing and are comfortable with a range of B2B marketing channels.
Responsibilities
- Develop, test and scale various marketing channels to support our sales-driven go-to-market motion, including content marketing, programmatic email campaigns, referral partners, trade shows, and more
- Help establish best-in-class infrastructure and reporting for all B2B marketing activities
- Partner with our sales + product teams on how to best position the David Energy within the broader market as we build a category-defining energy brand
- Segment audiences, communicate value propositions, craft and optimize messaging, and drive conversions at key points in the top of funnel
Qualifications
- 5+ years experience with B2B marketing strategy and execution
- Experience with a wide range of channels, including but not limited to content marketing and ABM as well as paid and unpaid channels
- Strong analytical skills to evaluate program + campaign effectiveness, including selecting + building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics
- Major plus: You are familiar with performance marketing approaches and can help think through early ways to implement as the business scales
- Major plus: You have experience with our B2B ICP of multi-location mid-market brands (e.g. Dunkin’ Donuts franchises, Crunch Fitness, Blank Street Coffee, etc)
Benefits
- Base salary range of $110,000- $160,000 plus equity
- Group medical and dental insurance
- Flexible vacation/PTO policy
- 401k
- Hybrid office culture, with team members remote and working from our offices in Brooklyn, New York
About David Energy
David Energy is a new kind of power company on a mission to build a cheaper, cleaner, more resilient electricity grid. We offer customers transparency and control over their energy use through our software platform, which integrates with devices like HVAC, EVs, batteries, generators and more to enable visibility, savings and peace-of-mind. We are going head-to-head with legacy giants of the energy industry while empowering customers to make the best decision for them about their energy use.