Marketing Lead

About the role

The Marketing Lead will play a pivotal role developing and executing on our nascent consumer go-to-market strategy while enhancing our existing B2B top of funnel. As our first marketing hire, you are very comfortable with “test and learn” approaches, are unafraid to get in the weeds developing strategy + executing (or working with external partners to do so), and are a growth generalist that is comfortable considering a variety of approaches across B2B and consumer.

Responsibilities

  • Research, develop and test customer acquisition strategies for our recently-launched consumer product with the goal of identifying and investing in the highest-performing channels 
  • Research, develop, and test strategies to increase our B2B top-of-funnel qualified leads to support our sales-driven go-to-market motion, potentially including content marketing, programmatic email campaigns, trade shows, bottoms up demand generation, ABM and more
  • Build the team needed to get the job done for the next year and next 5 years, including working with outside contractors, agencies, and eventually building out David Energy’s in-house marketing team
  • Help establish best-in-class infrastructure and reporting for all marketing-driven go-to-market tests across our Consumer and B2B segments
  • Partner with our sales and product teams on how to best position David Energy within the broader market as we build a category-defining energy brand

Qualifications

  • Track record of building out the marketing or growth function at an early-stage startup and comfortable with the pace and uncertainty of building at the early stages
  • 5+ years of experience with marketing strategy and execution within the consumer and B2B segments, including how to segment audiences, communicate value propositions, craft and optimize messaging, and drive conversions at key points in the funnel
  • Experience with a wide range of both consumer and B2B marketing strategies, including but not limited to content marketing, demand generation, ABM, social media and brand marketing, community-based marketing and more 
  • Strong analytical skills to evaluate program + campaign effectiveness, including selecting + building out relevant tracking infrastructure (e.g. Google Analytics, HubSpot, etc) as well as building and reporting on metrics
  • Major plus: You’ve experienced zero to one growth of a consumer product, and / or you have experience with our B2B ICP of multi-location mid-market brands (e.g. Dunkin’ Donuts franchises, Crunch Fitness, Blank Street Coffee, etc)

Benefits

  • Base salary range of $170,000- $200,000 plus equity
  • Group medical and dental insurance
  • Flexible vacation/PTO policy
  • 401k
  • Hybrid office culture, with team members remote and working from our offices in Brooklyn, New York

About David Energy

David Energy is a new kind of power company on a mission to build a cheaper, cleaner, more resilient electricity grid. We offer customers transparency and control over their energy use through our software platform, which integrates with devices like HVAC, EVs, batteries, generators and more to enable visibility, savings and peace-of-mind. We are going head-to-head with legacy giants of the energy industry while empowering customers to make the best decision for them about their energy use.

Interested? Apply below!